FOR IMMEDIATE RELEASE

Contact:
LaForce + Stevens
Chalin Tulyathan
ctulyathan@lsagency.com
212.242.9353 x 218   

Menswear Designer Kai D. to Launch Pop-up Shop on New York’s Lower East Side
Shop will Feature Limited Edition Product with Portion of Sales Benefiting
New York Cares and Give Something Back International

New York (September 15,  2009) –  The Kai D. pop-up shop will launch on September 29th at 75 Orchard Street and be an exciting addition to the Lower East Side’s mix of historical and hip.  Located one block from the Tenement Museum and among some of today’s most fashionable retailers, Kai D. will offer shoppers personally crafted fashions and a unique sense of style.  The shop will be open to the public through late November and feature Kai D.’s Fall/Winter and Holiday men’s collections, as well as a limited edition charity collection entitled “Build the Future”. 

The Kai D. collection is inspired by hunting-gear, work-wear and vintage military uniforms that have been re-interpreted into functional clothing for a modern lifestyle.  The pop-up will highlight collection favorites such as the Bowery Shirt, a versatile “little black” shirt, and the Bond Street Wool Jacket, a perfect hybrid of a barn jacket and sport-coat.  The limited edition “Build the Future” collection, available for the first time, will feature t-shirts, bags and stationary.  Twenty percent of the sales of this special line will be donated directly to New York Cares and Give Something Back International, two organizations that work to help children build better futures.

As a designer working in New York, Kai D. uses almost entirely local-based resources to produce his collection.  Drawing on New York’s heritage as the center of America’s clothing industry, Kai D. hopes that local production will help enhance the businesses of the city’s struggling apparel manufacturers and resonate with New Yorker’s pride for homegrown goods. 

The Kai D. Pop-up Shop will be open from 11 a.m. until 7 p.m. daily.  To contact the shop please call (INSERT PHONE), for more information visit www.kaidutility.com.

About New York Cares

New York Cares is New York City’s leading volunteer organization.  Founded in 1987, New York Cares enables more than 43,000 New Yorkers each year to serve on hands-on volunteer projects that help New Yorkers in need break the cycle of poverty and build better lives.  New York Cares offers a full range of volunteer opportunities that meet critical social needs and build brighter futures, including helping children learn to read, helping low income students get into college, revitalizing public parks and schools, delivering job training to unemployed men and women, preparing meals for homeless and housebound people,  and much more.  Last year, New York Cares volunteers helped 450,000 New Yorkers in need.  For more information, visit www.newyorkcares.org.

About Give Something Back International

The Give Something Back International Foundation (GSBI) is an international 501(c)(3) non-profit educational organization. The purpose of the Foundation is to provide life-changing, quality education to children, young adults, and teachers around the world that will have a lasting impact on their future lives and that of their families. GSBI also manages the Global Virtual Classroom Project (GVC) - a free, online educational program for primary and secondary school students from around the world. This project fosters cross-cultural understanding, collaborative learning, planning and problem solving and giving back to others while providing an opportunity to learn 21st century internet, information technology and website design skills. For more information, visit www.GiveSomethingBack.org.